When something works, don’t try and fix it. That’s doubly true in the tech world, and especially when it comes to sales. If something is working, don’t try to change it. You’ll only break it. What’s working right now is Microsoft’s Azure cloud, and there are a myriad of companies who are running to get on the wagon and ride the Azure cloud market force as far as they can. Azure is Microsoft’s complete cloud system, and lately companies are seeing the usefulness of having DaaS (Desktop as a Service) services.
The simple idea is that companies can offer a virtual desktop to clients who are able to remotely access the desktop via the cloud, do all their computing needs, and then logoff without needing anything more than a fast internet connection.
The first company to reveal its intention to piggyback on Microsoft’s success was Citrix back in March of this year, who began offering the XenDesktop platform. The idea works so well that Microsoft actually removed it’s own application publishing called Azure RemoteApp, and began relying entirely on third party providers.
This week VMware has also announced that it will start providing similar DaaS services, though with a twist. Their Horizon offering is thought to be better than the Citrix model because it is capable of managing virtual machines across multiple platforms. This frees VMware up to allow different users to have control even on different clouds for access and management of DaaS machines. Microsoft is hoping that allowing this sort of combination access will help to dissuade users who are considering migrating away from Windows because of the recent upgrade costs. Rather than leaving, the company hopes these users will simply pick up a virtual desktop and plow ahead.
Even more interesting is that the news is expected that Microsoft will also license Virtzilla, creating a system on Azure where a single user could potentially use three machines in three different bit barns, and still remain squarely within the Microsoft licensing requirements. It’s quite a change for Microsoft who had previously been very careful about allowing virtual desktops unless they were run on dedicated hardware.
As expected, Microsoft will target the education and financial services markets with these new systems, since both fields like to have non-physical components for safety and security. They’re also hoping that other companies will start taking advantage of the competitive Azure system, creating desktops for seasonal workers or for off site workers who need access to proprietary apps remotely. These new systems offer just that sort of flexibility, and in a competitive market where pricing is sure to be excellent. Microsoft hopes that this will inspire a large number of new Azure users who will then use other Azure services from Microsoft directly.
If something works, don’t fix it. Microsoft and these three other companies are finding a system that works. It remains to be seen if the system will continue to work, or if the competition will kill off the weak, but either way, for now, DaaS virtual desktops are on sale!