content collaboration

The old story of the silver thread that runs through all lives and connects them together may have application in the workplace as well. From digital marketing professionals that offer customer satisfaction, to professional services that guide the Fortune 500 companies with customer data, competitor intelligence, and market statistics, there are particular features that users demand in all these companies.

Gartner’s Report

Gartner has released a report titled ‘Magic Quadrant for Content Collaboration Platforms’ highlighting that by 2020, 80% of large and middle scale organizations will have used one or more content collaboration platforms (CCPs) to implement a content productivity and collaboration strategy. The report has been closely examined and the clients and companies all want a share of the profits to be earned in the highly competitive field.

EFSS refers to a range of on-premises or cloud-based capabilities that enable individuals to synchronize and share documents, photos, videos and files across multiple devices such as smartphones, tablets and computers. Rebranded as CCP in 2017 to align the name with the evolution in file syncing over the year, most organizations now actively consider CCP offerings for particular cases depending on user productivity, external collaboration and work environments. The Magic Quadrant, however, focuses on stand alone content collaboration platform products because they ‘represent the most complex investment decisions for organizations’.

The Few, the Proud 

Gartner chose thirteen vendors which include Microsoft, Box, Dropbox, Citrix, Google, Axway, Egnyte, Blackberry, Accellion, Intralinks by Synchronoss, Thru, Ctera and  HighQ and completed a detailed study of all the platforms. Their findings shed light on what each has to offer.    

One of the most familiar names in the list is Dropbox, which powers one of the world’s largest networks for content based collaboration. Boasting more than 500 million users, the behemoth company helps over 50 percent of Fortune 500 firms work more efficiently. The report highlighted Dropbox’s fast and reliable desktop synchronization software. Most of those using Dropbox’s Business Initiative platform were appreciative of its interface, simplicity and ease of use.The report however cautioned that technical support is not always timely, with tickets taking as much as 12 business hours for resolution. 

Egnyte won accolades for its strong partnerships with clients during onboarding, implementation and post-sales support processes. However it was flagged for a lack of enhanced security features such as file-level encryption and spyglass viewing.

Google Drive is a public cloud content collaboration platform that utilizes Google Docs, Google Sheets and Google Slides for collaborating documents. The report maintains that Google Drive is appropriate for organizations that prioritize users’ preferences and wants to save funds. Google also boasts a global infrastructure for fast access to data that can store large files with quick speed.  According to the report, however, Google drive lacks policy driven storage location and regional isolation of data centers.

California-based Box aims to become the central agency for any enterprise content. Box provided quick document workflow automation and the platform is available with different bundles of resources. The pricing is also based on monthly consumption, making it highly cost effective and scalable. However the major limitation is that file sizes above 15 GB cannot be handled and, at times, upload speeds are slow.

The report contains other options as well, but the silver thread through all of them are the basic needs of business. Capacity, speed, and ease of use have to combine with technical quality, clean user interface, and excellent customer service, in order to create a marketable product amid all the competition.

 

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