Quantifying Ads Across Social Media

There are some smooth advertisements that put across the importance of purchasing certain products. Perhaps it is the jingle or a snarky comment or even a one-liner that renders it etched in the minds of customers. For marketing professionals the opportunities across prints, channels and screens have increased but so has the challenge of selling products. The marketing industry has to choose between various customer platforms, geography, audience, experimentation and of course a myriad of customers.

The advent of advertisements on Facebook and Instagram has huge potential, considering the endless hours that users surf social media sites. But how does one come up with plans that catch the eye of the customer amidst an endless vortex of ads? The creators of Quantifi offer a unique chatbot experience that works with enterprises to set up experimentation plans to help boost sales.

Once the entrepreneur connects to Quantifi and grants authorization, the chatbot looks at their audience, helps analyze their competitors, connect with third parties to enrich the audience and craft a blueprint to help marketers with experimentation. Quantifi is a marketing R&D platform that works to make social media ads. It uses the power of AI to discover the audiences, channels and creativity needed to boost sales of brands. This group operates on Facebook, Twitter, Pinterest, and LinkedIn. However, many of the companies aren’t able to keep a tab on the return on social advertising.

Quantifi as a startup was founded by R. J Taylor from the Indianapolis-based venture studio, High Alpha. The founder agrees that whenever new features were rolled out by Twitter or Facebook, market strategy would have to be changed concurrently. Thus, new features would have to be added, others would have to be deposed, new platforms created and new target audiences selected. Due to the incessant barrage of changes most of the marketing analysts would have a harrowing time. Thus the idea to create this platform was born.

Most of the social ads have a lifespan of three to four days, so the content analysts spend a lot of time reading data and creating content that can be utilized. However, Quantifi allows the user to create a single ad and then simultaneously creates different versions of it. It then places the ads across social media platforms and reports on the likes and views generated. This frees the creators to focus on their product and story.

The chatbot in Quantifi also collects the data from all its customers and uses it via AI to recommend new experiments and hypothesis. This has revolutionized market strategy and has boosted marketers’ reliability towards machine learning. Marketers’ who are mostly averse to taking risks would be willing to make drastic improvements if they knew that their experiments would boost sales. That fear has been largely reduced due to Quantifi’s processes.

“Quanti” is the chatbot designed to co-opt the data and make suggestions for the users. The entrepreneurs have the option of overriding its suggestions and deciding which ones are better for the company. Most marketers today, though, have a tough time figuring out platforms and deciding which ones to choose. Perhaps AI has discovered the human response that makes certain ads popular and others forgettable.

Jon Buck
Jon Buck
Jon Buck is based in Delhi, India. He enjoys researching, analyzing, and commenting on the cutting edge of the technology world, as well as palak paneer with veg fried rice.

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