Welcome to the era of threaded conversations, where social media platforms are weaving a new way for businesses to connect, and collaborate the B2B landscape. Threads, the latest evolution in online discourse, are poised to reshape the future of B2B social media by revolutionising communication and transforming how businesses advertise to one another. Strap in as we dive into the intricacies of threads and explore their potential impact on Twitter and other social media platforms.
What are Threads?
You can tell you’re getting old when a new social media platform launches and you have no clue how it works. Do not worry though because I have done the research for you. Threads is basically a text-based social media platform that is connected to your Instagram account. Those who are lucky then will not have to add their mum as a friend! (Unless of course they suddenly work out how to use Instagram).
Simply by logging into your Instagram credentials, you can then create a Threads account. The beauty of this you see, especially if you crave followers, is that your following list from your Instagram carries over. Thus totally eliminating the need to start from scratch. How appealing does that sound?
Twitter vs. Threads: The Ultimate Showdown
At no surprise, Twitter and Threads are weighing up as some pretty hefty competition. But this is just the reality when it comes to social media. For many, many (and many) years Twitter has always remained supreme as the quirky, character-led social media platform.
Unlike Instagram where your looks got you likes or a cute puppy, on Twitter your personality got you likes. Imagine saying you had a viral tweet over discussing how great being told you make a cup of tea is as a compliment. Kind of hits differently than saying your photo of your smoothie bowl got 10k likes on Instagram right?
Unfortunately, Elon Musk got his greedy paws on Twitter and has ultimately changed the love people had for it. Unpopular changes such as limiting tweet viewing and potential charges, it comes expected that Threads has hit the ground running. Although still a newbie it holds some promise. Offering a user experience that mirrors Twitter whilst maintaining a unique focus on community-building. Furthermore, the integration with Instagram gives it a strong position within the social media terrain.
What Does This Mean for B2B Marketers?
No doubt, social media managers and marketers alike this past week felt faint at the idea of another platform being added to their never-ending task flow. Looking through an alternative angle, Threads does however present itself as something more than a new platform.
A key benefit is that it fosters community engagement. Businesses are able to stay connected with their target audience by actively participating in any relevant conversations whilst viewing insights into emerging trends. Additionally, businesses can showcase their expertise, leadership is a key differentiating factor in the world of B2B and Threads provide a unique platform for this.
Threads are being viewed as a breath of fresh air in a space where attention spans are getting shorter and short (thanks TikTok). However, by emphasising a space for genuine engagement and community building, businesses are given a refreshing opportunity to differentiate themselves.
Emerging as a powerful tool in the B2B social media landscape. Threads are set to change communication, collaboration and advertising. Businesses can now tell captivating stories whilst showcasing their expertise within a threaded conversation.
Will you be using Threads?
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