The rise of consumer power over the last two decades has led customers to expect far more from businesses, across every industry.

Customers now demand fast, reliable service around the clock, and in a world of instant, global user reviews, the consequences of not meeting these expectations can be devastating to
a company’s bottom line.

To ensure they had the compute, storage and networking power to deliver services to customers reliably in the past, IT relied on capital expenditure investments, purchasing large-scale on-premises data center capacity.