This White Paper provides insight into business behaviour of small and medium-sized enterprises (SMEs) across the UK and other core European countries. This study focuses on five key areas of behaviour: motivations for starting up a company, impressions of the current business climate, business needs and priorities, business applications and attitudes towards them, and buying journeys for companies.

The study was completed at the end of 2016 by Jigsaw Research on behalf of Salesforce. During this process, Jigsaw reached out to over 1,200 decision-making staff in marketing, sales, business development, and IT based in businesses with less than 100 employees.

For the purpose of this survey, these businesses were based in the United Kingdom, France, Germany, and the Netherlands. Of the 1,209 companies surveyed, 20% of these are start-ups.