Yesterday, you were the chief accountant, responsible for finding, compiling, and synthesizing data into a simple accounting standard to reflect your company’s financial performance last quarter or last year. Today, you are the controller, at the center of a lean, high-performing financial reporting function that manages a complicated financial close and creates business value.

It is your strategic analysis of financial performance that serves as the bridge between historical data and forward-looking insights. Your story enables your company to respond and reposition itself quickly when confronted with market changes and/or competition.