San Fransisco – September 13, 2023 — Generative AI continues to pave the way for significant shifts in the business landscape. McKinsey and Salesforce have announced a collaboration that is poised to become the game-changer that industries have been waiting for.
Introducing the McKinsey & Salesforce Collaboration
In a bold move to redefine the power of AI in sales, marketing, commerce, and service, McKinsey and Salesforce have announced their new collaboration. The venture seeks to merge Salesforce’s renowned customer relationship management (CRM) technologies, such as Einstein and Data Cloud, with the prowess of McKinsey’s proprietary AI and data models.
Highlighting the critical elements of this partnership, Lareina Yee, Senior Partner at McKinsey & Company, shared:
“Generative AI is a powerful catalyst for growth. But the promise of AI needs to be backed by built-for-growth technology and the operational muscle to fully realize the potential. Building on our strong alliance, we are collaborating with Salesforce on this critical front to bring our proprietary AI assets, data models, and tech build/design capabilities to help our clients turn innovation into impact– all delivered together in Salesforce workflows.”
The AI Promise: Unbounded Potential
Recent McKinsey research casts a bright spotlight on the potential of generative AI. The study predicts that this technology could unlock global productivity gains of up to $4.4 trillion in the next few decades. Such strides might also result in a marked surge in marketing and sales productivity.
The research also indicates a growing interest in generative AI, with 40% of businesses planning to invest. The McKinsey and Salesforce collaboration is strategically positioned to help these companies realize tangible results by leveraging the best of both worlds.
A Future Built on Past Successes
McKinsey and Salesforce are not newcomers to successful collaborations. Following McKinsey’s 2022 acquisition of Salesforce Platinum Partner S4G Consulting, the synergy between these giants has grown. Their shared ambition remains clear: to facilitate a seamless transition from strategy to impactful implementation, thus helping their clients excel.
Clara Shih, CEO of Salesforce AI, aptly encapsulated this vision:
“In today’s business landscape, adopting an AI-first approach rooted in trust and transparency isn’t a choice, but a necessity to succeed. Salesforce and McKinsey are coming together to empower every company with the strategies and technologies needed to fully leverage generative AI across their organization to engage with customers in personalized ways, unlock new opportunities and achieve growth.”
McKinsey at Dreamforce 2023: Featured Sessions
To gain deeper insights into this collaboration and explore the future of AI-powered growth, don’t miss McKinsey’s featured sessions at Dreamforce 2023:
| Date & Time | Session Type | Topic | Speakers | Location |
|---|---|---|---|---|
| Tuesday, September 12 | ||||
| 4:30 – 5:15 PM PT | Mainstage Keynote | Fireside chat on transformative leadership | McKinsey Global Managing Partner Bob Sternfels & Salesforce Chair, CEO, and Co-Founder Marc Benioff | Yerba Buena Theater |
| 2 – 2:40 PM PT | Breakout | Decoding the growth DNA: Mastering tech-enabled growth | McKinsey Senior Partner Jan-Christoph Köstring, Partner Jose Carluccio, & Terpel Director Luis Jaramillo | Moscone West – Level 3, 3018 |
| 5:30 – 8:30 PM PT | Cocktail Reception | Celebrating tech-powered growth | Request an invite | |
| Wednesday, September 13 | ||||
| 10:30 – 11:10 AM PT | Breakout | Rewriting the rules of customer service with generative AI | McKinsey Senior Partner Peter Dahlstrom & Ascendum Head of Digital Rui Galamba | Moscone West – Level 3, 3024 |
| 12 – 12:20 PM PT | Theater Session | Empowering sellers: Turning customer analytics into sales growth | McKinsey Partner Russell Groves & Venture Leader Javier Heitz | Moscone West – Level 2, Olympic Theater |
| 4:30 – 5:15 PM PT | Luminary Keynote | The new customer: Everything, everywhere, all at once | Sephora Americas CEO Jean-André Rougeot, Nextdoor CEO Sarah Friar, & McKinsey Senior Partners Lareina Yee and Steve Reis | Moscone West – Level 2, Keynote Room |
In Summary
As we stand on the cusp of a revolutionary era driven by AI-powered growth, the McKinsey and Salesforce collaboration is a beacon of promise and potential. Their shared vision to harness the power of generative AI and redefine business growth is truly inspiring.
What are your thoughts on this groundbreaking collaboration? Do you believe generative AI will live up to its promises? Share your insights in the comments below.
